When you are self-diagnosing your skin care needs while going down the aisles of Target or CVS, how do you know which products work and which ones are a bust? It’s tough to separate marketing hype from fact. Wouldn’t it be great to have a shopping genie on your shoulder saying, “But this, not that?”

The Beauty Insider: Buy This, Not That

By guest writer, Celeste Hilling, healthy skin care expert and CEO, Skin Authority

When you are self-diagnosing your skin care needs while going down the aisles of Target or CVS, how do you know which products work and which ones are a bust? It’s tough to separate marketing hype from fact. Wouldn’t it be great to have a shopping genie on your shoulder saying, “But this, not that?”

Well, let that genie out of the bottle so she can help you build amazing skin without wasting dollars! I’ve spent 18 years researching, designing and marketing skin care products. I will admit that, initially, shopping for skin care can be challenging. However, with just a little homework, you’ll be on your way in no time to a healthy glow at a great value. My insider tips include:

  • Shopping for beauty and skin care products like you shop for food. Look at the label and determine the cost per ounce. When you see a product that is $20 for .2 of an ounce, multiply that and realize that it’s actually $100 for one ounce, which is not a great deal. Instead, visit local spas and salons. What you’ll find is that spa- and salon-quality products are a bargain as they include complimentary consultations with licensed esthetics experts
  • Don’t be awed by packaging. Because of their shape, some bottles like they contain more than others, when they don’t (again, look at the ounces). Boxes may also appear larger, leading you to believe you are getting a good deal. Whereas, in reality, the box may be filled with a small product and a lot of marketing materials. When possible, open the boxes and look at the actual product. Again, spas and salons are great for actually touching and testing products before purchase
  • Watch out for claims. There’s no regulation of claims with cosmetics, so do your homework. For example, under eye rollers. When you read the directions, you’ll see that most of the build-up of under eye fluid is relieved by the massage effect of the roller. You know what else can massage your under eye area? Your fingers! And, they are free
  • Why concentration and pH levels matter. Don’t solely look at the price. It’s important to evaluate the concentration of active ingredients and ensure any treatment product has a pH below four. The human skin ranges from 4.5-5.5 pH.  A product should be below the pH level of the skin for maximum penetration. Otherwise, you might as well be using water!

About the author

With 18 years in the beauty and wellness industries, Celeste Hilling is the CEO of Skin Authority. She is also a respected expert and speaker on healthy skin care, beauty and self-esteem. Hilling has made numerous television appearances and is a recurring skin care expert for Fox News iMag and InWithSkin.com. Read more on www.skinauthority.com.