THE STOREFRONT: safe and beautiful products I know you'll love.


Skincare you can wear

Founded by Sara Snow and her sister, Elizabeth, each hide & cheek garment is made using an uniquely soft, luxurious, second-skin SeaCell™ fabric containing certified organic Icelandic seaweed. Seaweed is known for its anti-inflammatory, anti-oxidative, and skin protecting and caring effects.

The panties line includes a high-waist brief, high-waist thong, low-waist thong and cheeky (lace-trimmed) brief.  Plus a yoga pant and men’s boxer brief.

Each item is handmade in Los Angeles, USA



Getting safe products in the hands of everyone.

There are more than 80,000 chemicals on the market today. Only 10% of the 10,000 chemicals found in personal care products have safety data.

At beautycounter, they’ve banned more than 1,500 ingredients, setting a new health and safety standard – all while ensuring their products perform, and that they’re as indulgent as any luxe shampoo, lipstick or oil in the market.