Did you know that asbestos is natural? Petroleum is natural too. My point? Anything can be deemed natural. As some experts like to say, it’s an unregulated term. And with beauty products that’s especially scary, since our skin absorbs 64% of what’s put on it. What we want our natural beauty products to be — pure, clean, healthy — may not be that at all. And unless you’re an ingredient expert, there’s no easy way to tell if something is truly natural or not.

Did you know that asbestos is natural? Petroleum is natural too. My point? Anything can be deemed natural. As some experts like to say, it’s an unregulated term. And with beauty products that’s especially scary, since our skin absorbs 64% of what’s put on it. What we want our natural beauty products to be — pure, clean, healthy — may not be that at all. And unless you’re an ingredient expert, there’s no easy way to tell if something is truly natural or not.

Organic, on the other hand, isn’t a label you can simply place on your products to appeal to people who care about a greener, cleaner, healthier life. To call a beauty product organic in California, it must be at least 70% organic. You get the bonus of the easily identifiable COPA “made with certified organic ingredients” seal if you meet the requirement. There’s also the national USDA Organic seal which products earn only if they are made up of at least 95% organic ingredients. Two clear ways to know that what you are getting is in fact organic.

Juice Beauty products, both USDA Organic and COPA certified, are packed with up to 98% organic content. But to us, the organic movement isn’t just about a commitment to purity, wellness and health, it’s about an uncompromising commitment to effectiveness. And that’s where things become really exciting. Our clinically validated products are effective because of the organic content that they use, packing 50% more nutrients than their non-organic counterparts. Why?  Simply because organically grown fruits and vegetables are generally higher in vitamins, minerals and other nutrients. Nature is in fact better for you.

Because we believe in what we do, we are big fans of the work Sara does (she’s amazing, isn’t she?). So as a thank you to her, we are offering her readers a free, full-size organic facial moisture concentrate with any purchase. This organic oil treatment from our USDA Organic Collection refreshingly hydrates your face, neck, and décolleté. It’s perfect if your skin is parched from the winter winds, and the olive oil deeply moisturizes and polishes without clogging pores or causing any breakouts. That’s a $36 gift just for Sara Snow readers. Yup, you’re special! Just use the code SNOW before April 7th.

And as a continued commitment to the organic movement, Juice Beauty is donating 10% of our sales of our USDA collection in the last week of April to The Organic Center (Sara sits on the Board of Directors here, so we’re keeping it in the family!). If you sign up to our newsletter , you can find out more about that when it happens. You can also learn more about our core truths , our brand commandments , and organics by visiting our website.