l over the runway designers are showcasing eco-friendly fashion. To stay up with the trends and invest in companies that are doing good check out these two talented brands and one special website that will keep you in the know.

 

Vicarious by Nature

 

 

VbN has it all. Their goal is to be “not just a clothing company”, but also a brand that represents a lifestyle. Like those pursuing a greener conscious know it is all about the small steps, VbN “recognizes that eco-friendly is a journey, not a destination”.

 

Vicarious by Nature has the fashion thing covered too. The collections feature clothing with rich fibers that embrace a soft and comfortable feel. The garments’ structure allows for free movement and work with the body’s natural curves. While many organic lines feature primarily earth tones, VbN offers a wide palette. Eye catching colors like cobalt, plum, and carmine can be found in their fall collection.

 

 

Revenge Is

 

Revenge Is makes their name by “making activism fashionable”.  And it’s working. The company offers fashionably cut T-shirts that raise awareness towards those species at risk of extinction.

 

Beyond the clothes Revenge Is reduces their footprint by using the EPA Environmentally Preferable Purchasing Program which ships foods in “lightweight, non-rigid materials”. The reduced weight, conservation of vehicle space, and economic value drastically improves the not so eco-friendly costs of shipping.

 

Stay Updated with Trends

 

 

There are a lot of brands showcasing great eco-fashion, so how do you stay up to date? A great resource is Roozt.com. Roozt is known as the “hatchery for responsible shopping”. By signing up for emails you can “ Save up to 80% on cool products exclusively from socially responsible companies that are doing good things for their communities, employees, the environment, or humanity as a whole.” 
Yet another perk? You can support a non-profit of your choice by shopping with them. 1% of your purchase will go to your chosen company!

 

So skip the shopping guilt in 2011 by supporting companies that give back and offer great style that embraces the environment the same way you do.